Imagine a leading producer of chemicals for the agricultural industry deciding to create true change.
Probably, this company would have marketed their products by praising the benefits of their functionality. Or maybe, they have claimed a braver position, arguing for a new, intelligent way of farming.
But what would happen if they now pitch for the ultimate position as thought leaders? And start to discuss future needs, rather than argue for present benefits?
Then they could start asking both themselves and all their customers around the globe how they could help feed the soon-to-be 10 billion population on earth.
Or how they could help reduce CO2 emissions? Or economize with scarce resources, primarily H2O?
Or save energy?
Where would such a dialogue with their stakeholders lead? Would it turn the course of the company, or maybe even turn the world?
We don’t know yet. But we can find out.
Because the only thing we do is to help companies around the world create value by transforming data and knowledge into strategic advice and efficient communication.