Martin Kubu CEO at Opticom Incite - Opticom Group

Taking the Internet of Things for a ride. Without a driver.

Imagine one of the leaders within the automotive industry.

Paint the picture that they’ve been building vehicles for really long, been really successful and become really appreciated. Drivers just love handling these impressive machines. The mechanics are superb. The driver interface is beyond compare, and the comfort is exquisite.

Let’s say that this is a producer of professional vehicles, such as long haul trucks, wheel loaders, mining equipment or even buses. Hence, availability and cost of operation will be key to any owner. But also in this discipline, our company scores high.

One could only guess the brand assets of such a product range. And of such a corporation.

So what happens when the interactive electronics of these already advanced machines grow up and become connected? Become part of the so cherished Internet of Things.

Information technology will allow for mind boggling novelties such as vehicles that drive better on their own than with their drivers. Vehicles that thrive best with their kins, travelling whole continents in a group, or what is now called platooning. Vehicles that are performing around the clock. A traffic environment far safer, without any driver at all, however skilled they may be.

What happens then with the loyalty of the drivers? And what happens with the brand assets?

Will such a vehicle-producer be seen as a sub-supplier to Internet companies? Or is it maybe so, that an agile producer can grab this opportunity, and turn things the other way around. And build an even stronger brand?

We don’t know yet. But we can find out.

Because we help companies around the world create value by transforming data and knowledge into strategic advice and efficient communication.

JC Fantechi Business Development Director - Opticom Group - Opticom Group

Turning wind power in a new direction. With an innovative spin.

Imagine a pioneer in the wind power business deciding to create true change.

Let’s assume that they have been around for a while, and that they have made their mark as a solid supplier of reliable technology. Let’s also consider the fact that they have moved upward the value ladder, offering both a portfolio of services and a range of consultative advice.

Finally, one more assumption. They have been an ardent advocate for wind power in general. Investing time and money in building the arena for harnessing this endless source of energy.

But turning the energy industry in a new and greener (or maybe bluer) direction takes time. And since time is money, one could imagine the agony of various stakeholders. We just do not make any money, the bean counters in this company complained. They just spend tax money, skeptical politicians claimed. They just waste time, reactionary industrialists complained. They need more time – and money – devoted environmentalists argued. On, and on, and on.

Gradually, technology matured. Reliability grew, so did efficiency. And finally, pay off times reached acceptable levels, even without counting financial support from governmental bodies.

Still the market refused to mature. It didn’t take off. It just trudged along, on shore, off shore and even off distance.

But what if they decided to turn the equation around? Starting with offering the end customers a more tangible benefit than green electricity. Offer them the functionality they are using the electricity for. Like washing their clothes. Warming their house. Preserving their food. Preparing their meals. In essence, they would market wind powered washing machines, radiators, fridges, stoves.

Would that work? Would it become a success? We don’t know yet. But we can find out.

Because we help companies around the world create value by transforming data and knowledge into strategic advice and efficient communication.

JC Fantechi Business Development Director - Opticom Group - Opticom Group

Driving automotive safety even further. In a new direction.

Envisage a true pioneer of automotive safety deciding to create true change.

Let’s say they started out with basic car components that helped increase not only personal safety, but also improved ease-of-use, reliability, performance, and even comfort. This was widely appreciated, and automotive manufacturers lined up to get their hands on these smart products.

Now imagine that this company took it even further, started to develop their products into systems, and made them smarter, even intelligent. And hey presto, suddenly they could offer not only passive safety, but also active safety. Now the car brands embodying these solutions could be counted by the dozens.

But the company’s prosperity still lies in the hands of decision makers within the automotive industry. Could they go further, reaching outside of the industry’s firm walls?

Could they brand their solutions into a portfolio, strong enough to enhance the automotive brands? Could they even create a brand preference among those that buy cars, as well as among those that produce them?

Could they, and should they, address stakeholders within insurance companies, legislative bodies, and even politicians?

We don’t know yet. But we can find out.

Because what we strive to do is to help companies around the world create value by transforming data and knowledge into strategic advice and efficient communication.

Mikael Selling CEO and Founding Partner at Opticom Consulting Group - Opticom Group

Put a tree in your tank.

Many of us remember Esso’s classic campaign about putting a tiger in the tank of your car.

That claim was coined in another millennium, but demand for a clean, powerful and efficient fuel (yes that was what Esso promised) remains.

Now imagine that someone sets the wheels in motion and starts developing, producing and marketing a fuel that is not based on fossil resources. That does not contribute to climate change. That has no negative effect on agriculture and does not interfere with food production.

Imagine a fuel that can power anything from airplanes and long haul trucks to city cars and scooters.

And imagine – if you can – this fuel being based on an endless resource that can be regenerated forever and ever.

Think trees.

How this can help change the world, we don’t know yet. But we can find out.

Because we strive to help companies around the world create value by transforming data and knowledge into strategic advice and efficient communication.