JC Fantechi Business Development Director - Opticom Group - Opticom Group

Changing the world of friction.

Imagine a leading manufacturer of bearings deciding to create true change.

They had probably already invested huge amounts of time and money in trying to shake off their low-cost competitors.

And they had also probably added services and advice to their product offerings, focusing on marketing advanced solutions to complex problems.

This might have gone fine for a long time, but the former low-cost competitors stealthily inched their way upward, forward. Also offering solutions.

What now?

How about going back to their roots, where it all started?

Friction!

Why not claim the true leading position as the company that better than anyone else knows how to reduce friction? And hence help customers save energy, improve performance, increase life-expectancy, raise up-time, lower service costs and so on…

Would this work? We don’t know yet. But we can find out.

Because we strive to help companies around the world create value by transforming data and knowledge into strategic advice and efficient communication.

JC Fantechi Business Development Director - Opticom Group - Opticom Group

Changing the world of agriculture. Maybe even the world.

Imagine a leading producer of chemicals for the agricultural industry deciding to create true change.

Probably, this company would have marketed their products by praising the benefits of their functionality. Or maybe, they have claimed a braver position, arguing for a new, intelligent way of farming.

But what would happen if they now pitch for the ultimate position as thought leaders? And start to discuss future needs, rather than argue for present benefits?

Then they could start asking both themselves and all their customers around the globe how they could help feed the soon-to-be 10 billion population on earth.

Or how they could help reduce CO2 emissions? Or economize with scarce resources, primarily H2O?

Or save energy?

Where would such a dialogue with their stakeholders lead? Would it turn the course of the company, or maybe even turn the world?

We don’t know yet. But we can find out.

Because the only thing we do is to help companies around the world create value by transforming data and knowledge into strategic advice and efficient communication.

Mikael Selling CEO and Founding Partner at Opticom Consulting Group - Opticom Group

Changing the world of forestry.

Imagine a country where forestry generates 10% of the industrial production.

With any likelihood this country cared for all of their trees for more than a century, to ensure that this valuable resource remained just that. Re-planting more than what was harvested became not only legislative, but also a modus operandi. A way-of-life that produced such desirable goods as baby diapers, toilet tissue, carton board, liquid packing, wooden floors, posh furniture, surgical cloth, and even smart clothes. The net export value of this was not bad at all.

Over time, it is not unlikely that the awareness rose that this vast resource (more than 55% of the land) also spun off other benefits of a greater good. Like helping the Earth to breathe. Balancing out CO emissions. And helping to stop climate change.

Many of the inhabitants of this country used this production resource as their own recreational arena; skiing, hiking, fishing, biking, scouting, picking mushrooms, harvesting berries, hunting game, birdwatching and much more.

However, another fraction of the inhabitants saw the contrary. They only envisioned large corporations intruding in nature, threatening life-on-earth. And claimed that this industry in fact an endangered species and worsened climate change.

To the amazement of many, the latter group got the upper hand. And started to limit the use of the forests. More and more land was set aside as national trusts, deemed to perpetual unproductiveness. Facing rapid decay, these vast forest areas would neither contribute to grow GDP nor lower CO. And definitely not help push the boundaries of new, smart materials technology.

What to do? Who is right? What is wrong? How to turn things right?

We don’t know yet. But we can find out.

Because the only thing we do is to help companies around the world create value by transforming data and knowledge into strategic advice and efficient communication.